SCALEHEALTH - BRAND IDENTITY AND PRODUCT PLATFORM
Building a healthcare innovation ecosystem from the brand up.
Creative Direction • Brand Strategy • Identity Design • Web Design • Product Strategy • Product Design
While launching Sierra Labs, Kelly Chu partnered with ScaleLA founder Taylor McPartland to create ScaleHealth—combining a healthcare startup community with workspace, mentorship, investment, consulting and product development.
BUILDING THE BRAND TOGETHER
ScaleHealth marked an important evolution in my approach to brand development. I began leading structured workshops with founders and stakeholders—using collaborative exercises to clarify the company’s purpose, audience, personality and position before moving into design.
That process created alignment around a brand that needed to represent more than a company. ScaleHealth was a community, a physical destination and a platform connecting healthcare innovators with the resources needed to grow.
DESIGNING THE ENTIRE EXPERIENCE
I translated that strategy into an energetic, optimistic visual system built around overlapping forms—representing people, ideas and organizations coming together.
The brand extended across nearly every expression of the company: identity, websites, digital products, investor materials, campaigns, events, trade shows and the ScaleHealth workspace itself.
I was never directly employed by ScaleHealth, but for a time, it certainly felt like I was.
ScaleHealth was ultimately acquired by Sierra Labs through a merger, bringing the two ventures together under one company. www.scalehealth.com
SCOPE
Stakeholder Workshops, Brand Strategy, Identity, Web and Product Design, Campaigns, Events, Environmental Design
CREATIVE DIRECTOR: Steve Sigler
DIRECTOR OF PRODUCT DESIGN: Steve Sigler
BRAND STRATEGY & IDENTITY: Steve Sigler
SENIOR DESIGNER: Raymund DeQuiros
DESIGNER: Darielle Mendoza
ISOMETRIC CITY ILLUSTRATIONS: Raymund DeQuiros
“Steve helped us take a big, ambitious vision and make it tangible. He gave ScaleHealth a creative language that brought the entire ecosystem to life.”
— Taylor McPartland
CEO, ScaleHealth
“Steve has a gift for finding the story inside complex ideas. He made what we were building clearer, more compelling, and easier to communicate.”
— Chris Spearman
CSO, ScaleHealth
“Steve consistently turned complexity into something people could immediately understand and connect with. That made a real difference in how we told our story.”
— Johnny Lam
Former SVP, Business Development