QUROBA - LOGO DESIGN AND BRAND IDENTITY
Creating a brand for medtech regulatory expertise.
Brand Strategy · Creative Direction · Brand Identity · Web · Marketing · Presentations
Quroba brought together Kelly Chu of Sierra Labs, former FDA regulator Kwame Ulmer, Evan Tsang and a small team of healthcare and technology leaders around a simple idea: help medtech companies navigate regulatory, quality and compliance more effectively.
The offering combined expert consulting with digital tools for FDA submissions, eQMS and quality management—giving early-stage companies support from product development through commercialization.
BUILDING THE BRAND
Kelly and the team once again brought me in to lead creative.
I developed the Quroba identity and directed its application across the website, investor and sales presentations, social media, marketing materials and other brand touchpoints.
The visual system was designed to make a highly technical subject feel approachable while still communicating the credibility expected in a regulated healthcare environment.
The partnership itself was relatively short-lived, but I remain proud of the brand and the body of work we created.
PARTNERSHIP: SIERRA LABS + QUROBA
CREATIVE DIRECTOR: Steve Sigler
BRAND STRATEGY & IDENTITY: Steve Sigler
SENIOR DESIGNER: Raymund DeQuiros
“Steve was one of those people you simply loved having on the team. He brought great instincts, fresh thinking, and made the work better every time.”
— Evan Tsang
“Steve had a remarkable ability to make a highly complex regulatory process feel clear, intuitive, and approachable”
— Kwame Ulmer
“Steve understood how to turn our vision into something people could immediately grasp. He gave Quroba both clarity and credibility.”
— Kelly Chu